9.2 million Dogs in South Africa!

Interesting Information – US Pet Sitting Industry

What is the pet industry?
• As of 2015, 65% of households in the US own at least one pet
• High-income households account for about 60% of the total spending.
• There are also an enormous amount of small businesses, franchises, and sole proprietorships. They are found in cities, suburbs and in the deep country. And perhaps more so than in many other industries, there are countless “off-the-books” dog walkers and pet sitters offering services to their friends, families and local networks.

Size of Pet services in US: grooming & boarding (only)
• 2015: $5.41 billion – 2016 (estimated): $5.73 billion

Trends driving pet industry growth
There are a number of trends supporting strong growth in the industry and they show no signs of slowing down.
• Humanization
Many types of pets have long been considered part of the family, but in recent years that has started to translate to actually treating pets more like people – a trend called “humanization.” Largely gone are the days of “outside dogs” that just “see to themselves.”
• Premiumization
Premiumization is the creation of higher end or specialty products and services to cater to these elevated requirements for our pets. Businesses that cater to these niche products and services are booming!
Baby boomers are launching their real kids into the wild and replacing them with pets – and they are pampering them.
• Pet spending is peaking for older people with the kids out of the home, between the ages of 55 and 64!
• People born between 1985-2010 –have disposable income – and they are buying pets and spoiling them. Great for the industry – these folks will be loyal customers for decades.
• Economics Pet industry revenue has shown growth even during times of economic trouble

What are the best opportunities?
• Individual people can easily offer affordable dog walking and sitting services.
• Personal pet sitting services are growing.

And South Africa?

In South Africa, pet ownership is on the rise due to the growing number of empty-nesters, single professionals, couples who delay having children and even for security reasons. In 2016, there were an estimated 9.2 million dogs living in SA households, ranking South Africa the ninth highest in the world. (Source: Pet Food Industry, Insight Survey.)

In South Africa:
• Many, many households have pets.
• People enjoy weekend breakaways and travel more and need pet sitters.
• Pet sitting services can be a more cost effective option for pet owners than kennels.
• Pet sitting services are much less stressful for the animals.
• Pet sitting services are still relatively new and growing in South Africa and the market is wide open in most areas.

9.2 million Reasons to be a Pet Sitter!